The Lawrenceville Highlight

Every couple of months, The Lawrenceville Highlight lands in 5,000 mailboxes around Lawrenceville. Each card features a group of nearby businesses with offers or messages for local residents, plus QR codes they can scan for more information. Recent editions have included a plumber, a bookkeeper, a massage studio, a landscaper, and a counselor.

It arrives with the day's mail and gets flipped over on the kitchen counter. The goal is for it to stay there until someone needs one of the businesses on it.

Local businesses share the cost of producing and mailing the card, which makes it possible for each one to reach thousands of nearby homes without paying for the entire mailer. Local Reach Co designs every ad, manages revisions, coordinates printing and postage, and delivers the finished cards to USPS. Advertisers provide their information, review their proof, and approve it before anything goes to print.

The Archive

Every Lawrenceville edition

Every edition of The Lawrenceville Highlight is documented here with the finished front and back, its mailing date, and photographs from the print run. The publication has mailed two editions to Lawrenceville homes so far.

Edition No. 2

Mailed July 2026 · 5,000 homes Latest Edition

Back of Edition No. 2 of The Lawrenceville Highlight, featuring local travel, counseling, pest control, and doula businesses — Back · Click to enlarge

Stacks of Edition No. 2 postcards fresh from the printer — The second print run, with 5,000 cards boxed and ready for USPS drop-off.

Bundled stacks of Edition No. 2 ready for USPS drop-off — The second print run, with 5,000 cards boxed and ready for USPS drop-off.

Edition No. 1

Mailed May 2026 · 5,000 homes First Edition

Back of Edition No. 1 of The Lawrenceville Highlight, featuring local medical, transport, hardscaping, and real estate businesses — Back · Click to enlarge

Stacks of Edition No. 1 postcards fresh from the printer — Stacks from the first print run before the cards were delivered to USPS.

Stacks of Edition No. 1 postcards stacked and ready to mail — Stacks from the first print run before the cards were delivered to USPS.

Pricing

Advertising space

Each edition has three fixed ad sizes. Every price includes the design of the ad, revisions, printing, postage, and delivery to 5,000 Lawrenceville homes.

3″ × 2″ A compact placement with room for a business name, short offer, contact information, and QR code. $275
3″ × 4″ Additional room for a service list, photograph, or more detailed offer. $500
6″ × 4″ The largest placement, with room for multiple services, larger photography, or a before-and-after. $800

What every placement includes

Every placement includes custom ad design, unlimited revisions, a trackable QR code, printing, and USPS postage to 5,000 homes.

Each edition includes only one business in a given category, so advertisers do not share the card with a direct competitor. There is no ongoing contract; space is reserved one edition at a time.

Ask about the next edition

Tell us about your business, and we'll let you know whether your category is available on the next Lawrenceville card. We'll also send the current mailing schedule and the information you need to decide whether it is a fit.